Our Story

Our Story at Indigenous Icon Company 

In the heart of the Navajo Nation our founder, Yang first hand experienced the atrocities and injustices happening on the Diné reservation. She noticed not many people brought awareness to these injustices, let alone spoke about these issues happening. In her first year of high school she began advocating for Indigenous and environmental justice.

At a young age, Yang always wanted to help her people, she is a first generation graduate at New Mexico school for the Arts and is currently enrolled in college, during her free time she wanted to give back to her people and honor her art expression. Her mission when establishing The Indigenous Icon Company was to create a clothing brand that brings awareness to injustices on the reservations and empower the people to preserve our culture and protect our homelands.

Our Limited Edition Collection 'Protect Our Women' brings awareness to Missing and Murdered Indigenous women and children throughout the U.S and Canada. 

All over turtle island our Indigenous women are murdered at a rate of ten times higher than any other ethnicity and third leading cause of death between the age 0 to 34. More than four in five women have experienced violence in their lifetime. Theses statistics are not just numbers but mothers, grandmothers, sisters, aunties, and grandchildren of the next generation. 

When you wear Indigenous Icon you are apart of the awareness to heal many silenced relatives and bring awareness to injustices happening right now. We are also donating 10% of every sale in the 'Protect Our Women' collection to Missing and Murdered Indigenous women and children organizations throughout U.S and Canada.